Monday 4th – Nicola meeting
We showed off our first concept frames to Nicola where we were told to aim for at least 5 different eras. We were also told we could use different celebrities from each era to represent it. Afterwards we decided on 4 eras as 5 would be too fast paced and went searching for different images to use in the collage animation. We decided to search for eras of coca cola that stood out with weird or iconic packaging. After getting all the images Miguel turned some of them into cutouts while I animated them in after effects. However I did need to create more cut outs in photoshop.
The eras we chose we the victorian era, 1940’s, 1990’s and 2020’s with Will Smith representing the 90’s and streamer Ishowspeed representing the 2020’s, with that specific era trying to also reference coke’s share the love campaign.
Tuesday 5th – Producer’s meeting
Our team producer Yujia had a meeting with the film students and she shared the feedback on our peice:
- Replace celebrities that are controversial or just don’t have any relevance with CocaCola. (Suggestion: pick public domain pictures of random people as preference)
- pick public domain backgrounds as well
- No need to do the animation too rush, just make the concept design and the animatic sequence, to showcase the visual first.
- PowerPoint slide 2, 5 no need to change, slide 4 change to public domain/commercial copyright free people.
- Meeting call with Nicola tomorrow before seeing the clients
I changed the 90’s section to try and reflect Coca Cola’s advertising in that era, using their iconic polar bear and the 2020’s section now entirely focuses and leans heavily towards referencing the share the love ad campaign and what it sets out to do.
Wednesday 6th – More feedback
We were told that the animation isn’t really necessary at the moment but to also lift the “muesum of brands” logo up a smidge, along with just adding the style frames and a beat board to the presentation. Miguel has offered to make the beat board so I sent him some of the still frames. Tomorrow, Yujia has a producer meeting around 10am and we plan on helping her from discord.
Just after writing this Yujia has sent over the 90’s background collage to which I downloaded and added to the video, replacing the placeholder 90’s background.