Month: April 2026

Wednesday 22nd – Museum of brands project

Today we were given our brief for this project, animating the credits and title cards for the film students that were filming our workshops in the museum of brands. It was a little anti-climatic in my eyes as the brief for this project isn’t for the museum itself, rather for a documentary about the museum by the film students but nonetheless, we were to be split into teams of 4, pick one of the 4 workshops we did and animate a title card for it.

I chose to be in “Brand evolution,” with my teammates being Yujia, Daisy, Emmanuel and Miguel, with Yuji being the team director and I stepping up to be the team’s compositor. We set up a discord and began converging and exchanging notes while also sharing inspiration and tasking ourselves to make some mock-ups and organising a team meeting on Friday at 4pm.

On Monday 27th we are to present a small presentation containing our concept frames.

Notes I made

Animated credits for film
Typography animation
Consistent font
Can be any animation style, 3D, 2D, After effects, ect
3-5 seconds. NO MORE THAN 3 TO 5 SECONDS
Title sitting on the screen for 3 seconds
Animation itself can start before or after the title appears or simultaneously.

IDEA FOR ANIMATION
sort of collage animation – look at Nicola Francis’ Instagram page.
Can add other footage related to the workshops.
Take footage from the footage – this is heavily recommended
Text being collage is not a necessity it can be any style
At least 2 concept frames per film
1920 x 1080p
Use Google slides

Brand evolution
Could have the logos flipping through their different versions like the marvel intros

THE LOGOS COULD ALL SWING AND MERGE INTO THE CURRENT MODERN VERSION LIKE THE ZENITH IN TERRARIA

Friday 24th – First team meeting and heartbreak work

Museum documentary meeting

Today we had a team meeting where we shared our rough ideas. We decided on including them all in the presentation, receive feedback and have the teachers decide on how we could merge them, just like how they guided us for the Blink Logo project.

Heartbreak

Today I helped Phyu with animating a set piece for their final major project, Heartbreak. I shared my screen and they guided me on how they want their crumbling scene to be animated.

Tuesday 14th – Museum of brands day 1

This was the first week back after a long spring break which began after the blink industries project. Today we visited the museum of brands, a museum founded by Robert Opie meant to archive products and items to show how they have evolved and changed over the decades. Today’s workshops were about “Brand evolution” and “customer profiling.” In the Brand evolution workshop we discussed why a brand would change and redesign it’s logos and packaging, going down to one of the exhibits and my group seeing the evolution of the Tate and Lyle sugar brand starting off simple and a little whimsical before evolving and slowly changing to fit each time period. Our task for this workshop was to redesign a brand’s logo for what it could look like in 100 or so years.

The second workshop was on customer profiling where we were given an item and had to observe what it was, who it is likely made for and to create a customer that would buy this item.

Wednesday 15th – Museum of brands day 2

Today’s workshops were on “Gender in advertising” and “Sustainability in packaging.”

The first workshop was on customer profiling where we observed how companies advertise to a specific market and demographic, such as for young women it would be flowery and soothing while for men it would be all grey and somewhat intimidating. We then went into depth on certain ads such as a women’s hair shampoo ad and seeing how they portray their models, specific clothing, hair style and figured out these products are meant to say to you “buy our shampoo and your hair will look like this” when in reality, it won’t actually give those results, it is just a means of trying to convince you to buy the product.

While for men it’s about how shaving your chest hair can give you an advantage on the sports field which seems to be both extremely specific, targeting sporty men, and a little wrong as shaving chest hair has nothing to do with your performance. But from this workshop we learnt how companies will advertise to a specific gender.

The second workshop was sustainability in packaging where we identified packaging, how it can be recycled or disposed of and whether they are fully environmentally friendly. We were tasked with picking an item and see how we could make more environmentally friendly and easier to recycle. The box Anika and I picked was made of card, laminated presumably with plastic, uses a magnet as a latch and printed with Gold ink on certain parts. We discussed on how the instead of plastic lamination it could be a varnish which is made out of natural oils, remove the gold ink in favour of just regular print ink and have the latch be a paper latch.